The Dual Revenue Gift Card Core Map
Turn Gift Cards Into a Two-Revenue-Stream Machine.
Sell digital gift cards that bring in new customers AND build a reward system that keeps your best customers coming back. All set up inside your HighLevel account with branded delivery that makes every recipient feel special.
Most Businesses Turn On Gift Cards and Stop There
HighLevel now has a powerful gift card feature. But enabling it is just 5% of the work. The other 95%? That is where businesses get stuck and leave serious money on the table.
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No promotion strategy. Gift cards exist in your account but customers have no idea they can buy them. No QR codes at checkout. No links on your booking page. No holiday push. They just sit there collecting digital dust.
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Zero reward system. You are missing the second revenue stream entirely. No birthday credits. No referral rewards. No "sorry we messed up" credits. Every service recovery becomes a refund instead of a retention opportunity.
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Generic, forgettable delivery. When someone receives a gift card, it should feel special. Instead, most businesses send plain text emails that get lost in the inbox and never get redeemed.
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Manual tracking headaches. You are keeping credit balances in spreadsheets or sticky notes. Customers ask "how much do I have left?" and you scramble to find the answer. Rewards get forgotten. Follow-ups never happen.
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Missed acquisition opportunities. Every gift card sold is a new customer walking through your door. But without the right setup, you are not capturing their info, not following up, and not converting them into repeat buyers.
Here is the uncomfortable truth: The feature is free. But without the strategy, the branding, and the reward system built around it, you are leaving thousands of dollars in prepaid revenue and repeat business on the table every single year.
A Complete Gift Card and Rewards System That Drives Two Streams of Revenue
We set up more than just gift cards. We build a complete system that turns every card sold into a new customer acquisition and every card sent into a loyalty touchpoint that keeps your best customers coming back.
Gift Card Sales (Customer Acquisition)
When someone buys a gift card, you get paid upfront. When the recipient redeems it, a brand new customer walks through your door. That is two wins from one transaction.
- Prepaid revenue hits your account immediately
- New customer acquired at zero ad cost
- Industry average: 10 to 20% of gift card value goes unredeemed (pure profit)
- Recipients often spend more than the card value
Reward Credits (Retention and Referrals)
Send gift cards directly to customers without them paying. Use this for birthdays, referral rewards, service recovery, and VIP perks. Every credit you send brings them back to spend more.
- Birthday credits that make customers feel valued
- Referral rewards that turn customers into promoters
- Service recovery credits that save relationships
- Review incentives that build your reputation
Most businesses only use gift cards for sales. You will use them for sales AND retention. That is the difference between a feature and a system.
Everything Included in Your Gift Card and Rewards Setup
This is not a DIY tutorial. We configure everything inside your HighLevel account so you can start selling gift cards and sending rewards immediately.
Branded Gift Card Product Setup
Your gift card designed with your brand colors, logo guidance, and professional styling. We configure multiple denominations ($25, $50, $100 or your custom amounts), set expiry terms, and add your terms and conditions so everything looks polished and professional.
Multi-Channel Sales Integration
Gift cards connected everywhere your customers already buy. Dedicated checkout link for direct sharing, embedded option for your website, QR code for physical promotion at your location, and integration with your existing booking calendar or payment pages.
5 Ready-to-Use Reward Templates
Pre-written messages for the most common reward scenarios: Referral Thank You, Birthday Credit, Service Recovery, Review Reward, and First-Time Buyer Bonus. Just select the template, choose the amount, and send. Each one crafted to make recipients feel valued.
QR Code for Physical Promotion
A scannable QR code you can print and display at your checkout counter, on receipts, on business cards, or anywhere customers see it. One scan takes them directly to your branded gift card purchase page.
Customer Redemption Instructions
A simple, branded instructions page so your customers know exactly how to use their gift card. No confusion, no support tickets, no friction between receiving the card and booking their service.
Quick-Start Strategy Guide
A concise guide showing you when and how to use the Send feature for maximum impact. Which scenarios call for a $10 credit versus a $50 credit. How to use rewards to save an unhappy customer. How to structure referral incentives that actually get used.
Email and SMS templates for promoting gift card sales during peak seasons. Ready to customize and send for Black Friday, Christmas, Valentine's Day, Mother's Day, and more.
This System Works for Any Business Where Customers Book or Pay Online
If your customers can schedule appointments or make payments through your website, they can redeem gift cards. The card is applied during online checkout before the actual service happens.
This is for online gift card redemption only. Customers apply their gift card code when booking or paying through your HighLevel-powered checkout. Physical gift cards and in-store POS redemption are not currently supported by HighLevel.
Core Map Gift Card + Rewards System
Complete Setup for Your HighLevel Account
- ✓ Branded gift card product with custom denominations
- ✓ Multi-channel sales integration (link, embed, QR, calendar)
- ✓ 5 pre-written reward templates for common scenarios
- ✓ Printable QR code for physical promotion
- ✓ Customer redemption instructions page
- ✓ Quick-start strategy guide
- ✓ Bonus: Holiday promotion swipe copy
Frequently Asked Questions
Stop Leaving Money on the Table
Every day without a gift card system is another day of missed prepaid revenue, lost referral opportunities, and customers who could have been saved with a simple credit.
Two revenue streams. One simple setup. Ready in 3 days.
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